Vision:

An annual recreational bike weekend for families, encouraging preservation of heritage, fostering friendship and leaving a sense of achievement.

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How we are going to deliver this vision:

• Maintain the successful Beverley Heroic heritage event format of 2014-2018

• Deepen the history knowledge of the Beverley Cycle Race 1897 onwards

• Further develop relationships with participation groups and tourism providers.

• Promote to our aspirational audience of “families looking for a bike adventure weekend in the country”.

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Our successful 2014-2018 vision.

 

A recreational bike event for all bikes and especially old style bikes that presents an annual challenge, encourages preservation of heritage, fosters friendship and leaves a sense of achievement.

 

The event has matched the vision:

• The Heroic theme draws from the reputation of the 1897 Beverley to Perth race

• Growth in participation numbers Heroic event (?%), Cyclocross (40% growth 2017 to 2018) , Sunday rides (10% growth per year every year), Road Race fluctuating number but consistent with metro racing scene, falling numbers for Town Ride ( 2014, 70 to 2018, 16).

• All bikes are represented with an event except mountain bikes, but all are promoted as able to participate.

• The challenge and rewards promote participation and achievement, regardless of skill level.

• Friendships are promoted through personalised entrant gifts, and through sponsor South Perth Cycle Club’s ethos and modus operandi.

• The event is iconic, with a league of followers and first timers. It has a 50% churn for Road Race and Sunday Rides.